Enumerating the merits of hosting Album launch events & Album listening parties

Album launch & listening party events . As the marketing and
distribution of music and art remains a major challenge for musicians
and creatives, the culture of hosting album launches and  hosting
listening parties for music by artists or the management & PR teams of
artists is very critical. 
                               
Such events are helpful In consolidating the fans together as well as a platform
for the possible engagement with this fans, as opposed to online
distribution that lacks the full personal touch of the artist getting
in contact with the fans.

There are numerous advantages of live album launches and listening parties that far supersede 
the cons of planning and executing such marketing and promotion strategy.
For some very plain and outright reasons, the album launch events could help achieve the following:
1. Help the artist consolidate fans on a common platform to enjoy music and the craft together
2. Presents a platform for extra revenue through merchandise sales
3.Aids the artist to grow the audience base through fans that tag along friends to the events
4.Gives an opportunity for the artist to introduce his team and also lend exposure and acknowledgement
5. Offers the artist an opportunity to elaborate his music journey and share the vision for his craft
6.creates an opportunity for the artist to interact with new talent and network after the event
7. The most overlooked merit is the opportunity to sell both physical and digital copies of music
during the launch event. 
8. offers and opportunity and platform for the artist to grow his or her brand

Its however critical to note that organizing a lousy launch party may adversely affect your brand as it may reflect on flaws in the organisation and presentation of your craft and your image as a brand.



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