Over
the years, the prominence of social media as a tool for an effective marketing
strategy has grown. This plays to the advantage of marketers or anyone trying
to promote a product in our case music or other related forms of art. In a bid
to spark and foster interest in the commodity, It’s key to have a better
understanding of the best channel or medium to promote it through.
The
choice of media to use will be primarily informed by the target client, the
cost among other critical factors in determining best choice of media. The best
thing about social media is that most social media platforms are very easy to
use and no specialized experience is needed for anyone to place and push a
products, market it to his or her friends or target customers on these diverse
platforms.
Over
the active periods when the artist is busy performing or involved in other
artistic engagements, its imperative that he or she has a team of two or three
recording the activity for the log or gallery. The footage comes in handy in
solidifying the brand and image of the artists and adds onto the portfolio
material. The footage could be critical for future video projects of audio
projects in the recording sessions. All this material goes into the artist
registry which ought to be updated as regular as possible, the old files count
as much as the new ones thus very important in recording the creative journey
and the growth of the said artist.
After
all is said and done, the growth process can only be capture through this small
team and will be critical in helping the artist identify areas for improvement
on his craft or his team and make these changes to better the delivery of his
craft overtime.
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