The Boom And Growth Of Food And Shopping Delivery Business In Kenya

 The boom in the food and shopping delivery service industry in Kenya has been consistent over two years with global Covid pandemic being the key driving factor to this growth. Kenyans are endeared to the notion of better convenience which often comes at an extra cost of course mostly in urban neighborhoods and the environs of major cities such as Nairobi, Kisumu and Mombasa.

With the software and mobile app innovations from the silicon valley being introduced in many African countries such as Nigeria, Kenya and South Africa, both consumers and retailers are tapping into the benefits accrued from delivery systems run by companies such as Uber Eats, Dominos Deliver, Dial a coke , Bolt delivery among other service companies rendering fast and efficient food and shopping deliveries in Kenya.

For incentives to the prospective customers, the delivery service has been added by retailers to ensure they draw in more customers who might not necessarily want to get involved in instore shopping for the fear of contracting the Covid or also often for the interest of their convenience.

In the prevailing tough economic times, its however critical to ask, is the growth in this sector sustainable? There is a high likelihood that most retailers continue to contract delivery service providers such as Sendy as to increase their sales, but the slowdown in the economy with also undoubtedly result to a slowdown in the sector until economy recovery efforts by the government and private sectors starts to stabilize and grow the economy.