The shift to digital mediums by music lovers from the traditional record stores have popularized digital music streaming platforms globally. In Africa audiences are now more accustomed to the use of platforms such as Boomplay, Audiomack, Soundcloud, Spotify among others .
The challenge however, is to have regular or reliable for streaming on this digital platforms as many countries on the continent are yet to rationalise the cost of data for their citizen or rather make it more accessible to the larger mass of the population in Africa.
With more artists and content creators looking for the more favorable platforms that they could perhaps better monetize their music and content locally, streaming platform Boomplay has become one of the most popular platforms for streaming music among East Africans as it also promises favourable earnings for the artists and its also not very expensive in terms of subscriptions for users who opt to use the platform on a monthly or yearly subscription basis.
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