Tuesday, 11 February 2020

MEET KENYAN ARTIST JEDDY NIMO - A PROLIFIC ARTIST AND STUDIO OWNER (KARA STUDIOS- ROYSAMBU)


The inner drive to succeed and express herself through music and art has brought Nimo Jeddy thus far to not only recording music but affording other artists a platform to record. We had an opportunity to get more insight about her and her music.

1. Hey, how would you like to introduce yourself?
1a) Jedidah Wairimu Kiereri (born 12th August 1994) or popularly by my stage name Nimo Jeddy,  a  Kenyan based Pop, Afro pop and R&B singer, song writer and entrepreneur. I released three songs late last year titled ‘Samurai Jack’, ‘Katika’ and ‘Nipishe. I  also own a rehearsal studio by the name Kara Studios which she uses for band practice and also for business.
I am also a Business(-Marketing) graduate from USIU-AFRICA. I am the youngest in my family and have three elder siblings. I started writing songs from when I was very young and my first full and complete song I composed when I was 12 years old. I was born in Nairobi but brought up in a small town (then it was small not now though) called Thika. Brought up in a farm house setting, I rarely met up with other children outside school. I grew up with my niece and when we were together we would sing along to our favourite songs and imitate the dance moves and that really made me fall deeply in love with music. We would get to watch the music videos and songs when my elder siblings would jam to them and that really exposed me to a lot of music. My eldest sister, Norah, would give us(me and my niece, Ashley) vocal classes and time to time my brother would also teach us easy songs then record us. I have always loved music and having people who would help me explore it and show me different aspects of it when I was younger, was a major blessing to me.

2. How long have you been doing music professionally?
2) I’ve been doing music professionally from the year 2016. I hadn’t recorded or released any project then but mostly focused on performing covers and some of my songs to push my name out there first. Last year is when I started working on my projects. I promise a lot of content this year to hopefully fill all your playlists. 
3. What has been your biggest highlight so far?
3) My biggest highlight so far is being the closing act and opening act for the Zanzibar band called Siti and the band at village market. I appreciate the platform they gave me to showcase my craft in front of their fans and audience. It was in the middle of the mall and it was amazing to draw people from shops and whatever they were doing by performing.
4. Who are some of your influences in music that have inspired you?
4) My major influences include Ray C (Tz), Amani (Kenya), Beyoncé and Aaliyah.
5. What's your chosen genre of music and why were you attracted to that particular genre?
5) Pop and that’s because it has freedom in that you can go into other genres and have very different distinct sounds.R&B has always been my vibe and actually first love in music. Most of my influencers and favourite artists are from this genre. I love how the song arrangement is handled in this genre and the mood it embodies. The emotions are relatable in all affairs especially love affairs and it finds a way to evoke that feeling and emotion.

6. What lessons have you learnt so far in the industry?
6) I have learnt so much in the music industry but the one thing that many people don’t know is, it looks like all fun and games but it is a very demanding industry and talent just doesn’t cut it, on its own. The work ethic backing the talent is what will give you an IT factor. Also I have learnt that the music industry is not cheap in any way. You need to invest A LOT in it to push your brand and music.
7. Who are some of the artists and producers you have worked with so far?
7) I’ve worked with producers like Wesley from Real me Records, Wilson from Mlango studio, and Sam Mayaka. Musicians I have worked with include Luke Okecc (@okecc_Luke) and Shee (@thee_shee).
8. Tell us a little about your very first song?
8) My first ever song I composed when I was 12 years old. It was titled peace, love, and unity. It was inspired by the Disney original, Cheetah Girls (90’s babies know what I’m talking about Hehehe…).  My first released professional song titled, ‘Samurai Jack’ is a pop song with a hip hop feel to it. It talks about how you aren’t necessarily lonely just because you are alone and taking Samurai Jack as an example of those who are content with themselves even in their own company, the song narrates the tale of those who keep to themselves, ‘minding their own’ ‘living their own’.
9. How the reception of your music by audiences been so far?
9) The reception was good actually because I didn’t expect the responses I got especially from my industry peers and mentors.  I remember having some anxiety and fears before releasing the songs to fans and critics. I value the positive response I’ve got from my supporters. I appreciate how they rally me to continue dropping songs and their anticipation for my live performances which I’ll really be doing this year.
10. What plans do you have in the short term and what can fans expect in 2020?
10) Albums! Albums! Albums! And singles too. I’ll also be performing a lot as I said earlier, so many shows and live gigs. In June, I’ll have a joint event with @Okecc_Luke and also at the end of the year I’ll have another major event. Details will be confirmed at a later date, so stay tuned and watch this space.

11. How can one access your music?
11) People can easily access my music on Spotify, You tube, Sound cloud, Apple music, Google play iHeartRadio, Napster, MediaNet, Deezer. We have worked extremely hard to make the music available on whatever platform works best near everyone and we are still working on making the songs even more readily available.
12. How can you be reached on social media ?
12) People can reach me on social media outlets on my handles listed below:
Facebook: Nimo Jeddy
Instagram:  jeDdynimok
Twitter: nimo_Jeddy
YouTube: Nimo Jeddy

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