Tuesday 25 July 2017

Intermittent management challenges for artists and creatives




A myriad of challenges as well as opportunities will pop up along the path of an artist aspiring to grow their craft and break through barriers to new audience. The ideal place that an artist would rather be is perhaps at a comfortable place where he has all kinds of connections at his disposal but that’s often not the disposition with most.
Working from home or a limited space labeled personal studio, the bigger task at hand is for one to strike a balance between creating time for the craft and securing time to market the craft and also time off to hone skills at the same time covering bills.
The choice for one task leaves the creative disadvantaged on the other side, thereby necessitating that at some juncture one has to delegate the tasks that do not directly pertain to the craft such as marketing, accounting among others to have more time to deliver on the real craft. Its critical in the delegation that the tasks and the assistance offered is clear as possible to avoid redundancy.
The overall goal is to dedicate more time to the craft, for instance to a photographer, painter or graphic designer to focus on their particular work and space without worry of the bills and level of clients service who are the end users or buyers  of the craft as the final product. Better time and resource organization is a critical success factor not overlooking the need to specialize on the core specialty of the artist which is the craft.
Finally networking as an artist is critical for growth and exposure. For features, referrals and endorsements, the artist has to seek a strategy to connect directly through art forums, digital forums among other means in a bid to acquire new knowledge and key links to push the art ahead and get leverage through the new connections.

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